About Us

Bringing Information and Technology right at the Doorstep of Rural India.

Sahaj Retail Limited, has delved into bridging the digital divide between Urban and Rural India under the flagship of NeGP of Government of India. Sahaj Retail aims to provide various online services, bringing financial and digital inclusion in Indian villages where the scope of online service in Rural India has never been so much necessary. But now with globalization and reach of internet, the need for reaching the hitherto unreached became the responsibility of a civilized society. Thus, Sahaj Retail Limited runs through a holistic economic and social inclusion model which ensures achievement of Economic Empowerment, Life Quality and Livelihood Enhancement. Additionally, the company’s focus is towards ensuring Human, Digital and Physical network driving efficient access to Rural India through the various online services.

At Sahaj, we firmly believe in our Core Values for Client Service.

Our flexible attitude and ability to offer a gamut of services based on our own communication infrastructure effectively provides a tailored service, catering to all our individual requirements – be it our own channel partners, Corporate or Government.







Customer centric



Vision & Mission

Core Purpose

We provide services and opportunities to empower
the rural sectors of India.

Our Vision

We envision to give rural India a never-like-before experience by making products and services more accessible to them through state-of-the-art technology as well as brick and mortar retail outlets while giving entrepreneurial opportunities to millions in villages.

Our Mission

To build pan-India presence and maximize rural consumer experience through world class ICT enabled infrastructure, led by Financial Inclusion, Digital Inclusion and e-Governance.

Board Of Directors


Prof. Harekrishna Misra


Prof. Harekrishna Misra is a Professor in the area of IT & (IRMA). He is an Electronics and Communication Engineer and has done Masters Degree in Software Systems from BITS-Pilani. He has also done his Post-Graduate Diploma in Business Management in Systems and Operations Management from XIM-Bhubaneswar.


Kamal Nain Pandya

Whole time Director

Kamal Nain Pandya is a Consultant and Advisor on Business Strategy, Marketing, Business Development & Business/ Commercial Operations. His methods of 'thinking beyond' provide 'disruptive solutions' on 'strategies for growth' to Governments (frameworks, legal services & public policy).


Ashoke Kumar Dutta


A distinguished Academic Administrator with a unique background of heading a Media Company, a Business Organisation and an Educational Institute. His last assignment as MEMBER NEC (2014)  had the rank and status of Union Minister of State.


Pradeep Gupta


Mr. Pradeep Gupta is currently imparting Strategic Guidance to some New Age Technology Start Ups working in the field of AI and is Founder of Think Factory “Security & Policy Initiatives”. He is having rich & wide experience in the field of Defence, ESG & Sustainable Growth.

Management Team

Rishi Raj Singh

Chief Strategy and Operations Officer


Atulit Rai

National Marketing Head


Gopal Dalmia



Joydeep Datta Gupta

Company Secretary & Head Legal


Anshuman Gupta

Head - Information Technology


Sudarsan Guhasircar

Head - Operations


Raman Singh

Business Advisor