News And Information

Financial inclusion promotes thrift and develops culture of saving and also enables efficient payment mechanism strengthening the resource base of the financial institution which benefits the economy as resources become available for efficient payment mechanism and allocation. The access to financial services by poor would lead to their consumption smoothing and investments in health, education and income generating activities, thus expanding growth opportunities for them. To be relevant to the rural customer Sahaj is providing services and products that are tailored to the requirement of the particular genre of customer base at the bottom of the pyramid. That too, at an affordable cost, and in a simple and easy to use format. Apart from providing very basic savings products, Sahaj is expected to proactively reach out and touch the unbanked. Sahaj is trying to bring game changing business model, which can ‘sachetise’ financial services, package them and deliver them at a price that is affordable to the consumer and profitable for the producer.

The buying behaviour of rural consumer is influenced by the income levels and distributions and marketer’s efforts on promotional activities. The rural customers are risk avoider therefore insurance cannot apply the similar methodology that they apply to launch products in urban areas. Truly motivating factor for the rural population will be low premium and easy instalment schemes. Sahaj has provided pastoral population strong agent network understanding that insurance customers rely on personal interactions and need high level service that can be very well maintained by the rural agents. Sahaj has provided improved distribution channel and new ideas for people. Sahaj uses the block and district level forum for promoting and motivating group insurance. Sahaj will defiantly increase rural share in insurance market. Sahaj assures quick and timely relief and release of the funds for the same.

In India, education contributes to the individual’s well-being as well as the overall development of the country. The e-learning market in India is estimated to be around $3 billion and it is growing. It raises the level of education, literacy and economic development in countries where technical education is expensive, opportunities are limited and economic disparities exist. With the number of internet users in India expected to reach 250 million, rivaling the US and second only to China, India's potential as a huge market for e-learning is enormous. A robust internet ecosystem, with a multitude of local and global players, will help online learning make further inroads. Once characterised by the traditional classroom model, education has metamorphosed into learning that is instant, online, self-driven and on the go. The journey of education in India, too, has been dotted with innumerable milestones—the most recent among these is e-learning.

As per Government proposition, over 42,000 villages to have seamless mobile connectivity by 2018, perhaps - the biggest program within Digital India focussing mobile-first approach. Sahaj already partnering with Cyberplat is successfully recharging Mobile, DTH, Electricity Consumption Account across States and Union Territories of India. Sahaj with Cyberplat is building a payment bridge between providers and consumers to cater all their essentials payment requirements with processing mechanisms through Cyberplat API Platform. Sahaj's inventiveness - identifying and enabling all Non-conventional channels to get under one single payment platform. Sahaj flared pastoral India with choices to avail all Telecom & DTH providers across all circles in India. Sahaj to provide top-ups for all service providers through reliable technological base and 24x7 technical support.

Sahaj believes technology can play a key role in analyzing traffic data and providing pre-emptive solutions to make traffic flow fluid, with minimal environmental impact. That is why Sahaj has introduced FASTag to its business list. With affordability and higher purchasing power, it is very easy for both Urban & Rural space to own a vehicle in India today. Increasing vehicle sales have created a problem of road congestion and traffic pile up in all over the country. FASTag is read by the tag reader at the plaza and the toll amount is deducted automatically, when the vehicle approaches the toll plaza. Sahaj has introduced FASTag which is definitely a boon to Indian roads in respect to Digitalization for better traffic management. Banks entrusted Sahaj for issuance and Marketing of FASTag in Electronic Toll Collection (ETC) project. Currently, Sahaj is empanelled with Axis Bank, HDFC Bank & IDFC Bank for FASTag roll out.

Sahaj emphasis to skill youths in such a way so that they get employment and also improve entrepreneurship. Sahaj has introduced tailor-made, need-based programs that would be initiated for specific age groups which can be like language and communication skills, life and positive thinking skills, personality development skills, management skills, behavioural skills, including job and employability skills. Sahaj has the vision to provide employment linked international level skill training to more than 1 million youth in the coming years that would be on the lines of meeting domestic as well as international demands. Organization is being actively involved in skill development training and placement since 2010. Sahaj has collaborated with Central and State Government for implementation of schemes as Training Agency.